The international apex body for strength sports, World Strongmen Federation (WSF), has officially recognised Indian participation into the WSF World Cup 2016. The executive committee of WSF has elected a new president Mr. Pradeep Baba Madhok, former president of the Indian Bodybuilding Federation (IBBF) for the past 5 years.

WSF General Manager Mr. Vladislav Redkin, General Secretary of WSF, arrived in India to officially welcome Mr. Madhok and Mr. Kaizzad Capadia who will be on the Executive Board of WSF.


Strongest Indian which is modelled on the lines of the international Strongman show, will be India’s first and only reality strength-based show inviting entries across 25 Indian cities. The regional winners will then participate in the grand finale to be held at the Baga Beach in Goa 0n 11th October, 2015. The show will be telecast on the NDTV channel as well as a leading Hindi entertainment channel.

Strongest Indian will also have a PRO Division which will see some of the world’s biggest Strongmen from 10 countries attend and participate in the event which will be a spectacle of sorts involving such unconventional lifts as the Farmer’s Walk, Truck Pulling, Boulder Lifting amongst many others.

“Today we’re opening a new page in the history of Strongman sports,” says Vladislav Redkin. “India has stepped up to the Strongman podium and commenced a new era for all aspiring strength athletes. We’re branching out in three new directions: One of them will be Ethnosport which focuses on developing traditional kinds of Indian strength games. Second, we will be adding three new weight categories for athletes to expand the number of participants. The third will be a Strongman Battle with a new team format. Baba is a famous name in bodybuilding and now he’s the president of WSF. We’re happy that we signed the contract and received new possibilities in this Strongman sport development.”

Mr. Madhok: Since ancient times, there have been several competitions across the globe, be it in Rome during the times of coliseum or be it in Mahabharata. The nature of humans has always been to be stronger with one another, to look robust and to leave an impact on the public in general. The World Strongmen Federation is one such platform which gives a chance to people across all strength sports and even to a normal healthy human being to show off and prove their strength supremacy on to the world. We have a complete transparency in judgment and an ongoing excitement in each level of this sporting event. For example, a competitor pulling a truck can be judged by bare eyes as a winner over other competitors who pulls the truck either slower than the latter or does not pull at all. So this is a game of pure strength devoid of drugs (anabolic) but pure sporting event.

Kaizzad: The K11 Fitness Academy has been the torch bearer of strength training sciences in the country. We have been teaching, preaching, practicing the fact that along with endurance and flexibility, it is extremely important for any man and woman to equally emphasize physical strength to be truly fit. Strength training is the form of exercise that is the most closely related to anti-aging. For education to really penetrate, I recognise the importance of an exciting event. Towards this goal, I decided to have India’s first WSF approved strength event – Strongest Indian.

Whether you’re interested in fitness or strength, no one can ignore the unbelievable feats of strength that will be showcased at the Strongest Indian. Cars will be lifted, trucks will be pulled, huge boulders will be lifted; I expect the whole country to be riveted by these super humans of India. It’s time they got their share of the glory.

Samit: Neulife has always been at the heart of the fitness industry, having pioneered the category of sports nutrition since 1999. Strongest Indian is the perfect culmination of years of effort and contribution towards the sport of strength, which is finally getting its due recognition within the fitness industry.

Rizwan: My first ambition was to be as physically strong as I could be. But the entrepreneur in me could not be ignored and thus, today, my goal is to provide facilities across the country that cater to the strength and fitness of the nation. Through YFC – Your Fitness Club , I wish to make a strong India. The Strongest Indian is a godsend opportunity for me to further my goal. Hence, my brand YFC clubs across India will be the facilities where the athletes will train to earn glory at the Strongest Indian. They will also be the venues for the elimination rounds before the finals.

Harmeet: Athletes depend on highly stable and reliable equipment to avoid injuries. Cybex takes great pride in providing such equipment; after all, our company has been very passionate about making people aware of their safety while training. To ensure consistency and reliability, we will be sponsoring the same equipment during the athletes’ training and for the Strongest Indian competition as well.


Recently, Steel Strength Productions LLP and Media World Ventures Limited announced a launch of Strongest Indian — India’s initial radio strength existence show. The leader of a uncover will paint India during a World Strongman Federation — World Cup 2015 competition. The leader will be awarded money cost of ‘5,00,000. The foe is open to all aptness enthusiasts.

(Left to right) Rizwan Sayed, Purabee Jhaveri, Kaizzad Capadia and Samit Gupta

(Left to right) Rizwan Sayed, Purabee Jhaveri, Kaizzad Capadia and Samit Gupta

The format of a uncover is conceptualised by Kaizzad Capadia, co-founder and executive of K11 Fitness Academy, and luminary aptness expert. Also, Capadia will privately sight a leader for a general foe along with mentors who are ex-Strongman winners.

Capadia reveals, “We are vehement to trigger this competition. A championship of this status will vaunt India’s best strength professionals.” Auditions in 16 cities will be hold during YFC Gyms, from Aug 2015, while Calangute beach, Goa, will horde a grand culmination in Sep 2015.


Strongest Indian is a corner IP between Steel Strength Productions LLP and Media World Ventures Limited. Steel Strength Productions LLP is a association shaped by K11 Fitness Private Limited — India’s heading aptness academy, Neulife — India’s no 1 Sports Nutrition Company and YFC — fastest flourishing sequence of gyms in India. Media World Ventures Limited, an integrated media and party association carrying all services in-house, is a central selling and prolongation partner for a show. The uncover is also partnered by Goa Tourism Development Corporation Ltd.

Neulife will be compelling a uncover opposite their sell outlets and online stores along with a amicable media debate to rivet audience.

Neulife will also offer interrelated sports nourishment for a winners for a year while participants get special offer on a squeeze of Neulife products.

Samit Gupta, CEO and Managing Director, Neulife Nutrition Systems is happy with a development, “We are awaiting during slightest 5,000 participants, and wish to double a series a subsequent year. We wish to mangle a Guinness Book World Records in a strength segment.”

Rizwan Sayed, founder-director of YFC Gyms, said, “We are vehement to entice a leader of a World Strongman Federation for a show. He will control workshops and seminars for contestants and will also motivate them. Fitness recognition is gaining momentum; we notice that in my gyms group and women have turn some-more aptness conscious. The YFC group will hoop auditions opposite India.”

Speaking about selling and promotional initiatives, Purabee Jhaveri, co-founder and handling director, Media World Ventures Limited adds, “We have designed for an innovative integrated media and selling graduation opposite India; with a vast concentration on digital selling and on-ground activations to stretch audiences.” The uncover will be telecasted on NDTV Good Times and a heading Hindi news channel. Episodes of a culmination with untouched footage will be seen on their YouTube platform.



PROFORM Uzbekistan WSF World Cup was held on 3 of May in Tashkent. PROFORM World Cup is the traditional strongman competition in Uzbekistan & world. Results:
1. Mateusz Kieliszkowski (Poland)
2. Sergey Trubitsin (Uzbekistan)
3. Dimitar Savatinov (Bulgaria)
4-5. Oleksandr Lashyn (Ukraine)
4-5. Evgenii Markov (Russia)
6. Hamza Primov (Uzbekistan)
7. Ari Gunnarsson (Iceland)
8. Tarmo Mitt (Estonia)
9. Rolands Gulbis (Latvia)
10. Sergey Vachynski (Belarus)
11. Alexey Pisarevsky (Kazakhstan)
12. Shurat Alihonov (Uzbekistan)
13. Sergiu Mirzenco (Moldova)
14. Antanas Abrutis (Lithuania)

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